Products - Weakness Nike has had much success as a result of collaborating with other companies within the sports and fitness industry. However, at times we expanded into markets for which we were not strategically suited. An example is the decrease in brands made available due to declining sales of in-line skating and roller hockey products at Bauer Nike Hockey.
Sometimes failure is due to the internal environment — the company's finances, personnel or equipment. Sometimes it's the environment surrounding the company. Knowing how internal and external environmental factors affect your company can help your business thrive.
The Economy In a bad economy, even a well-run business may not be able to survive. If customers lose their jobs or take jobs that can barely support them, they'll spend less on sports, recreation, gifts, luxury goods and new cars. High interest rates on credit cards can discourage customers from spending.
You can't control the economy, but understanding it can help you spot threats and opportunities. Staff Unless you're a one-person show, your employees are a major part of your company's internal environment. Your employees have to be good at their jobs, whether it's writing code or selling products to strangers.
Managers have to be good at handling lower-level employees and overseeing other parts of the internal environment.
Even if everyone's capable and talented, internal politics and conflicts can wreck a good company. Competition Unless your company is unique, you'll have to deal with competition.
When you start your company, you fight against established, more experienced businesses in the same industry. After you establish yourself, you'll eventually have to face newer firms that try to slice away your customers.
Competition can make or break you — look at how many brick-and-mortar bookstores crashed and burned competing with Amazon. Money Even in a great economy, lack of money can determine whether your company survives or dies. When your cash resources are too limited, it affects the number of people you can hire, the quality of your equipment, and the amount of advertising you can buy.
If you're flush with cash, you have a lot more flexibility to grow and expand your business or endure an economic downturn. Politics Changes in government policy can have a huge effect on your business. The tobacco industry is a classic example.
Since the s, cigarette companies have been required to place warning labels on their products, and they lost the right to advertise on television. Smokers have fewer and fewer places they can smoke legally.
The percentage of Americans who smoke has dropped by more than half, with a corresponding effect on industry revenues. Company Culture Your internal culture consists of the values, attitudes and priorities that your employees live by. A cutthroat culture where every employee competes with one another creates a different environment from a company that emphasizes collaboration and teamwork.
Typically, company culture flows from the top down. Your staff will infer your values based on the type of people you hire, fire and promote.
Let them see the values you want your culture to embody. Customers and Suppliers Next to your employees, your customers and suppliers may be the most important people you deal with. Suppliers have a huge impact on your costs.
The clout of any given supplier depends on scarcity: If you can't buy anywhere else, your negotiating room is limited. The power of your customers depends on how fierce the competition for their dollars is, how good your products are, and whether your advertising makes customers want to buy from you, among other things.Search Results for 'external and internal factors paper for barnes and noble ethics' External And Internal Factors When you are running a large company like PepsiCo it takes people of all walks of life.
Nike Inc. SWOT Analysis & Recommendations. Updated on Updated on February 7, (Internal Strategic Factors) Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market.
(External Strategic Factors) Nike Inc. has opportunities to enhance its performance in the. Theoretical application and discussion for Nike.
Social Influence (External factor of Situational Influence) It is the intention of this paragraph to identify and analyse one of the theory from external factors influencing consumers’ buying behaviour being used behind the .
External and Internal Factors of Apple, Inc. External and Internal Factors of Apple, Inc. A successful company requires a firm foundation. External/Internal Factors Paper University of Phoenix Online Introduction The McDonald’s Corporation is a present and ongoing future global market leader.
Operating in one hundred plus countries. The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market.
Strengths refer to core competencies that give the firm an advantage in meeting the needs of its target markets.
Internal And External Factors Paper Internal and External Factors “Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved” (Bryan Nike Internal And External Hr Factors Nike’s planning and organizing began in when Phil Knight, an accounting student and middle.